GORILLA RX
Black Women Get Us Higher | 🏆 Gold Clio Award 2023
For the launch of Gorilla Rx, the first Black women owned dispensary in LA, we wanted something the community could rally behind. With a verrrryy limited budget, we leaned into a grassroots, guerilla approach that felt right for the founders who lived and breathed Crenshaw. With social equity always at the forefront, we reminded LA that they could vote with their dollars. Even with this super localized tactic, the campaign gained national eyeballs.
